FX targets the core 18-49 audience, FXX skews younger and is edgier/funnier, and FXM (formerly Fox Movie Channel) appeals to a wider audience with more sophisticated stories. FX Networks spends over $1 billion on movie acquisitions annually.
According to FX Networks CEO John Landgraf, “The goal is to have viewers and advertisers consider FXX, FX and FXM as ‘three adult siblings from the same family.'”
In case you were wondering, “Upfronts” are annual presentations given to advertisers by TV networks. The hope is that advertisers will be so impressed by what they’ve seen, they’ll purchase ad space in advance or ‘up front.’ At these Upfront events, we often get to see a first-look at what’s ahead.
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