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FX Networks
Upfront



Client

FX Networks

Role

  • Creative Direction
  • Editorial
  • Sound Design
  • Finishing
  • Project Management

Sound Mix

Skinnyman

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About the Project
We helped FX Networks launch a suite of three channels – FX, FXX, and FXM – at the company’s first-ever Upfront presentation to advertisers held in New York City. We worked closely with the marketing team to create a special trailer showcasing all three brands.

FX targets the core 18-49 audience, FXX skews younger and is edgier/funnier, and FXM (formerly Fox Movie Channel) appeals to a wider audience with more sophisticated stories. FX Networks spends over $1 billion on movie acquisitions annually.

According to FX Networks CEO John Landgraf, “The goal is to have viewers and advertisers consider FXX, FX and FXM as ‘three adult siblings from the same family.'”

In case you were wondering, “Upfronts” are annual presentations given to advertisers by TV networks. The hope is that advertisers will be so impressed by what they’ve seen, they’ll purchase ad space in advance or ‘up front.’ At these Upfront events, we often get to see a first-look at what’s ahead.

Due to rights and licensing issues, this video is only available upon request. Please contact us for a private screening.

© 2013 FX Networks, LLC. All Rights Reserved.