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Hallmark Channel
The Heart of TV



Client

Hallmark

Role

  • Creative Direction
  • Editorial
  • Sound Design
  • Finishing
  • Project Management

Design

Loyalkaspar

Sound Mix

Skinnyman

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About the Project
We had a heart-to-heart with Hallmark Channel to create a special brand image spot capturing the essence of the network’s new positioning line, “The Heart of TV.” Scenes from Hallmark’s highly successful original movies were edited to the emotional song “Hold My Heart” by Sara Bareilles.

“In creating a new tagline and remaining our brand presentation, we captured the essence of what Hallmark Channel stands for and what it does best – heartfelt, aspirational programming that evokes a wide range of emotions and responses,” said Susanne McAvoy, Executive Vice President of Marketing and Creative Services for Crown Media Family Networks.

“The Heart of TV” positioning was developed by brand strategist Lee Hunt.

Due to rights and clearances, this video is only available upon request.