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Nat Geo WILD
Follow Your Instincts IDs

“Mole”

“Shark”

“Snake”

“Thunder”

Client

Nat Geo WILD

Role

  • Creative Direction
  • Scripting
  • Editorial
  • Motion Design
  • Sound Design
  • Finishing
  • Project Management

Sound Mix

Skinnyman

About the Project
Nat Geo WILD approached us to help roll out their new positioning line, “Follow Your Instincts.” The campaign included a range of executions including this series of five and ten second IDs.

The concept was simple: allow nature to embody the brand and speak for itself. We sifted through hundreds of hours of show footage to find just the right moments that would feel complete within a limited time frame of only a few seconds.

The sniffs and licks of the star-nosed mole are actually dog sounds carefully edited to match shots of the mole navigating its underground world. Hyper-stylized sound design was added to each ID to bring these WILD moments to life.