Nat Geo WILD
Follow Your Instincts IDs






Nat Geo WILD


  • Creative Direction
  • Scripting
  • Editorial
  • Motion Design
  • Sound Design
  • Finishing
  • Project Management

Sound Mix


About the Project
Nat Geo WILD approached us to help roll out their new positioning line, “Follow Your Instincts.” The campaign included a range of executions including this series of five and ten second IDs.

The concept was simple: allow nature to embody the brand and speak for itself. We sifted through hundreds of hours of show footage to find just the right moments that would feel complete within a limited time frame of only a few seconds.

The sniffs and licks of the star-nosed mole are actually dog sounds carefully edited to match shots of the mole navigating its underground world. Hyper-stylized sound design was added to each ID to bring these WILD moments to life.