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Nat Geo WILD
Follow Your Instincts

“Every Instinct” :60

“So WILD” :60

Client

Nat Geo WILD

Role

  • Creative Direction
  • Scripting
  • Editorial
  • Sound Design
  • Finishing
  • Project Management

Music

Clean Cuts

Sound Mix

Skinnyman

Awards

PromaxBDA Gold
One Show Bronze Pencil

About the Project
Nat Geo WILD approached us to re-launch their brand and help roll out a new positioning line, “Follow Your Instincts.” The campaign included multiple executions including several brand image spots. The spots are built upon a single, simple premise: expect the unexpected. In nature, you never really know what’s going to happen. And that’s why we love Nat Geo WILD.

The campaign was created entirely from existing footage. We sifted through hundreds of hours of content to find just the right moments. Personalities from WILD’s shows were woven into the spots.

We added graphic elements by rotoscoping select scenes to make the typography feel like it was part of the scene. (Rotoscoping is an animation technique that involves tracing each frame in order to alter the image or match an action.)