“Every Instinct” :60
“So WILD” :60
Nat Geo WILD
One Show Bronze Pencil
The campaign was created entirely from existing footage. We sifted through hundreds of hours of content to find just the right moments. Personalities from WILD’s shows were woven into the spots.
We added graphic elements by rotoscoping select scenes to make the typography feel like it was part of the scene. (Rotoscoping is an animation technique that involves tracing each frame in order to alter the image or match an action.)