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National Geographic
Doomsday Preppers
Season 3

“Launch” :30

“Music Video” :45

Client

National Geographic

Role

  • Creative Direction
  • Editorial
  • Sound Design
  • Project Management

Design

Adam Gault

Music

Jingle Punks

Sound Mix

Skinnyman

About the Project
Nuclear war, financial meltdown, F-5 tornadoes… Are you prepared? Doomsday Preppers explores the lives of otherwise ordinary Americans who are preparing for the end of the world as we know it.

We launched the previous season of Doomsday Preppers and thought those preppers were off the charts. But this season, they took it to a whole new level. Mirrored tree houses? Are you serious?

We stepped up the prep for the third season of Doomsday Preppers with a campaign of spots including a :30 narrative spot and a :45 music video. Music company Jingle Punks wrote an original song with fun lyrics for the music video.

Ok everyone, follow the bouncing radioactive sign. Ah, nothing beats a good apocalypse, right?