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National Geographic
Upfront 2013



Client

National Geographic Channel/Nat Geo WILD

Role

  • Creative Direction
  • Scripting
  • Editorial
  • Sound Design
  • Project Management

Design

Capacity

Sound Mix

Clean Cuts

REQUEST VIDEO
About the Project
Upfronts are all about making a lasting impression. National Geographic Channel came to us to open and close their 2013 Upfront presentation to advertisers.

If you think National Geographic is all about serene landscapes and cute baby animals, think again. “The DNA of the channel is to take creative risks and make bold moves and not be afraid to be different,” says NGC President Howard T. Owens.

We showed advertisers that NGC is a brand every bit as compelling as the best scripted Hollywood movies but with true characters and gritty real-life storytelling. The high impact videos took the brand to a new place and set the stage for a fresh slate of new series.

Due to rights and licensing issues, this video is only available upon request.