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truTV
Kart Life Launch

Client

truTV

Role

  • Creative Direction
  • Scripting
  • Editorial
  • Sound Design
  • Finishing
  • Project Management

Sound Mix

Clean Cuts

About the Project
Start your engines! Would you let a 12-year-old drive a mini-racecar going 70 miles per hour? Meet families that live life in the fast lane. truTV’s Kart Life follows small racers with big dreams for a mix of high speed and high drama. We teamed with truTV to produce a launch campaign to drive viewership.

Did you know?
– Many Formula One and NASCAR drivers like Ayrton Senna, Michael Schumacher, Darrell Waltrip and Danica Patrick got their start racing karts.
– Brand new, race-ready karts can cost anywhere between $3,500 for a four-cycle race package designed for club racing to $12,000 or more for an all-out two-cycle shifter that will reach top speeds of 100 mph.