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USA Network
Upfront 2011



Client

USA Network

Role

  • Creative Direction
  • Scripting
  • Editorial
  • Sound Design
  • Finishing
  • Project Management

Production

Brett Froomer
@radical.media

Sound Mix

Skinnyman

REQUEST VIDEO

About the Project
We told USA Network’s story through the words of 18 actors who play the characters behind “Characters Welcome.”

Documentary-style interviews with multiple cameras were woven together with clips from dozens of show episodes. Hundreds of hours of material were digitized and screened to create this overview of original series for USA’s Upfront presentation to advertisers.

“Creating a piece like this combines the disciplines of documentary filmmaking with the aesthetics of trailer editing. We decided early on not to use voice-over narration so we would have to rely on the actors to tell their own story. Everything was transcribed making it possible to piece together paper cuts outside of the edit room,” says ANATOMY creative director Mark Valentine.

Due to rights and licensing issues, this video is only available upon request.